Evaluate & Strengthen your Library's Communications
Join the State Library of North Carolina and Cordelia Anderson, APR, as she teaches us how to improve communication strategy through evaluation. Learn how to conduct a communications audit of print, digital, and other communication tools, identify methods for communicating with hard-to-reach demographic groups and identify key metrics for your most critical communication channels.
Cordelia Anderson, APR, formerly worked for the Charlotte Mecklenburg Library where her team was awarded a John Cotton Dana Public Relations Award from the American Library Association. She is a seasoned marketing and communications executive with 20 years of experience working in mostly nonprofit, government and education sectors.
- Monday, May 6, 2019
- 1:00pm - 4:00pm
- Chapel Hill - Chapel Hill Public Library