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How to Write More Effective Email and Web Content (Infopeople)

How many times have you arrived at a page and found your eyes glazing over when faced with long, wordy paragraphs? On the web people don’t read, they scan, skim and select. In fact, usability studies show that less is more — people don’t find information that is right in front of them when it’s buried in long paragraphs.

When it comes to email, communicating effectively is especially important, and the same guidelines for writing web content apply. With email, you also need to consider subject lines, who else to copy, and what outcome you are hoping for with each email you send.

In this webinar, we’ll offer specific guidelines that will help you communicate more effectively in an age where people read most of your content on a screen. We’ll look at before and after examples, and attendees will get a list of resources for learning more.

 

For more information and to register, go to: https://infopeople.org/civicrm/event/info?id=798&reset=1

Date:
Wednesday, November 28, 2018
Time:
3:00pm - 4:00pm
Location:
Online - At Your Computer
Categories:
  Webinar  

Event Organizer

Jackie Haske

State Library Grants Assistant
North Carolina Department of Natural and Cultural Resources

919 807 7428    office
919 733 8748    fax

CEstaff@ncdcr.gov

109 East Jones Street
4640 Mail Service Center
Raleigh, North Carolina 27699-4600

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