How can public libraries effectively market e-resources to increase usage and engagement?

In this panel discussion, representatives from three public libraries will share their successful strategies for promoting NC LIVE resources and other digital offerings. Panelists will discuss marketing techniques that have led to high usage, including social media campaigns, community partnerships, staff training, and patron outreach initiatives. Attendees will leave with practical ideas and inspiration to enhance their own library’s e-resource promotion efforts.

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Learning Objectives

• Analyze successful marketing, training, and outreach strategies used by public libraries to boost e-resource engagement.
• View examples of targeted techniques, such as social media campaigns and community partnerships, to increase awareness and usage of NC LIVE resources.
• Assess the impact of marketing and outreach efforts by interpreting usage data and gathering patron feedback.

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