Social Media Savvy: Marketing Magic for Librarians
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Social Media Savvy: Marketing Magic for Librarians
Join us for a dynamic, in-person workshop designed to enhance the marketing and social media skills of libraries. This comprehensive three-session event is tailored for professionals in public and academic libraries, providing practical strategies and creative insights to elevate your library's online presence and engagement.
As always, registration is free for our in-person workshops. Breakfast and lunch are also provided.
Date: Friday, September 20th
Time: 10am - 3:30pm
Location: Chapel Hill Public Library
Register Here >>
This detailed schedule below ensures participants have ample time for learning, networking, and practical application of concepts throughout the workshop.
| TIME | SESSION |
|---|---|
| 9:30 - 10am |
Check-In Participants arrive, check-in, and enjoy coffee while networking with fellow attendees. |
| 10 - 10:45am |
Introduction to NC LIVE Overview of NC LIVE's goals and mission, governance and structure, services, and impact. |
| 10:50 - 12:00pm |
Session 1: Social Media Strategies For Libraries Kick off with an interactive session featuring librarians from public and academic libraries who successfully manage their institutions' social media. Learn best practices, innovative content ideas, and effective engagement techniques to boost your library's digital footprint. Participate in brainstorming sessions with fellow attendees to share challenges and solutions across libraries. There will also be opportunities for hands-on practice with analyzing your library's social media analytics. Presenters: Karina Soni, Outreach Projects Librarian at UNC-Chapel Hill Libraries Mary Howard, Community Engagement Librarian at Southern Pines Public Library Hannah Olson Kanwischer, Marketing & Communications Coordinator at Chapel Hill Public Library Clarice Sigsworth, Library Services Coordinator at Salem College |
| 12:00 - 12:50pm |
Lunch Participants enjoy a catered lunch and continue networking with peers. |
| 12:50 - 2:00pm |
Session 2: Crafting An Effective Marketing Plan Led by the NC LIVE Community Engagement Librarian, this session focuses on creating or revamping your library's marketing plan. Discover how to identify your audience, set achievable goals, and implement strategies that resonate with your community. Engage in collaborative discussions to refine your marketing approach with input from peers. Presenter: Sophie Hollis, Community Engagement Librarian at NC LIVE |
| 2:00 - 2:10pm |
Break Short break for participants to grab refreshments and recharge. |
| 2:10 - 3:20pm |
Session 3: Graphic Design for Library Branding Conclude the workshop with a hands-on session led by the graphic designer from NC State University Libraries. Explore basic graphic design principles and learn how to apply them to your library's branding and marketing efforts, ensuring your promotional materials are visually appealing and consistent. Gain practical experience in designing marketing materials that stand out. Presenter: Mattison Domke-Latz, Graphic Design & Multimedia Strategist at NC State University Libraries |
| 3:20 - 3:30pm | Wrap Up & Raffle |
Event Organizer
If you have questions or encounter any issues registering for or attending an NC LIVE webinar or event, please contact the NC LIVE Help Desk at help@nclive.org or 919-513-0451.