Social Media & Email Marketing Foundations
Event box
Social Media & Email Marketing Foundations
Do you want your staff to better understand the most effective way to use social media and email to promote your library? Does the idea of creating social media posts and e-blasts that effectively capture the attention of your audience seem daunting? In this session, Angela Hursh of NoveList will unlock the secrets to effective social media and email marketing for libraries. See how libraries just like yours are using social media and email to drive the use of their resources.
After attending the workshop, participants will understand:
How to effectively create emails that capture the attention of community members.
The benefits and pitfalls of social media marketing and how to create successful posts despite ever-changing algorithms.
How to measure the effectiveness of email and social media so you can replicate success and stop doing promotions that don’t benefit your library
Event Organizer
If you have questions or encounter any issues registering for or attending an NC LIVE webinar or event, please contact the NC LIVE Help Desk at help@nclive.org or 919-513-0451.