Event box

$ Content Marketing: Beyond the Random Post

  • Do you want to create and share online content that library users find genuinely useful?
  • Are you uncertain about the effectiveness of your library's social media efforts?
  • Would you like a better understanding of how to optimize content for sharing?

If your library has been "doing social media," then it's probably been seeing some very mixed results. Just posting "stuff whenever there's time" doesn't cut it in today's overwhelming online environment. It's time to level up your library to content marketing!

Content marketing is all about delivering content that library users find useful and relevant. Sign up for this four-week course and benefit from practical advice and guidance on how to market effectively by helping users answer the question, "What's in it for me?" Join instructor Laura Solomon, author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media and also The Librarian's Nitty-Gritty Guide to Content Marketing and discover the confidence, knowledge, and skills you need to go beyond the random social media post.


For more information and to register, go to: https://infopeople.org/civicrm/event/info?reset=1&id=719

Tuesday, October 17, 2017
All Day Event
Online - At Your Computer
  Library Management     Online Course  

Event Organizer

Jackie Haske

State Library Grants Assistant
North Carolina Department of Natural and Cultural Resources

919 807 7428    office
919 733 8748    fax


109 East Jones Street
4640 Mail Service Center
Raleigh, North Carolina 27699-4600

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