Would you like to discover new techniques to push your library's collections, both digital and actual, in fun, lively ways using various social media channels? Readers' advisory is a growing field, and the use of social media offers creative opportunities and unusual challenges regarding engagement with readers in a virtual world.
In this course learners will explore the use of various popular social media platforms to promote books and reading, find and evaluate analytics for each social media platform and understand more about the importance of having a library social media policy in place. Additionally they will generate ideas for sharing books, reading programs, and social media promotion while learning how to increase engagement among their digital community.
Course Description: This two-week online course will provide learners with an understanding and plan for using social media to promote readers' advisory in public libraries. Through online meetings, assignments, and discussions participants will learn the differences between multiple social media platforms, how to measure success of posts, and how to craft creative, lively elements to engage a public library's online community. By the end of the course, learners will have closely examined at least three social media channels, created samples of readers' advisory prompts, and have an understanding of best practices using social media for Readers' Advisory.